Google July 2021 core update is finished rolling out

After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th.

Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.”


July 2021 core update. Google started the July 2021 core update on July 1, 2021. This update took a twelve-days to rollout, whereas the sister update, the June 2021 core update only two ten-days to fully roll out.

July smaller than June. It seemed based on our analysis from several data providers that the July core update was smaller and less impactful than the June core update.

The facts. Google began rolling out the July 2021 core update at around noon on July 1, 2021. This update finished rolling out today, July 12th at around 1pm ET. The June 2021 core update, as we previously reported, started to roll out around 6:30pm ET on Wednesday, June 2nd. Like all core updates, this was a global update and was not specific to any region, language or category of web sites. It is a classic “broad core update” that Google releases every several months or so. The previous core update before the back-to-back June and July core update combo, was just shy of a six-month wait period, where the December 2020 core update took place on Dec. 3rd.

When was it felt. Based on what we’ve been tracking, it seems this July update was felt in a big way on July 2, 2021 and then again on July 9, 2021 and even possibly today, July 12, 2021. So if you saw big changes to your rankings between July 1 and July 12, 2021, espesially on July 2nd and 9th – it was likely related to this July 2021 core update.

Lots of ongoing updates.  In the past month, we had about ten updates from Google and only three of those updates were not confirmed by Google. In the most recent order, we had the July 2021 core update, Google MUM rolled out this month, then the June 28 spam update, the June 23rd spam update, the Google page experience update, the Google predator algorithm update, the June 2021 core update and then a few unconfirmed updates.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update